Real-estate agents once specialized in representing homes in particular neighborhoods.
But increasingly those who specialize are sidestepping the map and building businesses structured around their clients' lifestyles or demographic traits.
Want to buy or sell a "green" home? Look for an "EcoBroker," an agent trained to understand energy-efficient, environmentally sensitive construction and how to navigate a buyer through the market for homes featuring green traits.
Interested in downsizing or finding a home for the golden years? Seek out a senior real-estate specialist — there are roughly 100 in Washington state — who helps clients over 55.
Want to flaunt your success? Get a luxury-home specialist.
Want to run away? Dial up a resort and second-home property specialist (RSPS).
Fretting about having to get your home set up correctly to sell? Seek out an agent certified in staging.
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